Mission

Our mission is to reach, together with our partners, the highest professional level on the Romanian market. Our firm commitment is to pursue and reach excellence in each aspect of our business, while maintaining our responsibility and integrity.

Our primary objectives are the respect and satisfaction of our clients. We constantly seek to understand their needs, to offer innovating products and services, specific solutions and a positive experience, together with a correct price-performance ratio. By constantly creating new workplaces in the automotive industry from around the country, we assume and wish to support and develop sustainable and prosperous communities.

Vision

We have a clear picture of the future. From the very beginning, our journey had one goal: to reach the top. In order to do that, we needed attention, insight, flair, capacity for analysis, overview. All qualities that we constantly practice.

We have always looked 10 years ahead, considering the factors and fluctuations that influence the market for auto accessories and the main actors, changes in the consumer expectations and the way they generate value, the emergence of new vehicle types. Our first bet has always been on innovation – we understand the profound and irreversible changes through which the auto industry is going through due to the technological advance.